Second Language Research Methodology and Development

Question: Discuss about the Second Language Research for Methodology and Development. Answer: Introduction: The employees of the organization are not given proper training to deal with the customers at the retail outlet. In the recent time, customer servicing has become the most integral part of business activity. Customer servicing helps to improve organizational performance and it can also helps to create loyalty among the customers (Legget, 2017). Customer loyalty helps to retain customers. In the era of open market economy and globalization, the competition among the organizations in similar industry has increased. The major competitors of Wesfarmers are Coles Group, Woolworths Ltd, and Metcash Ltd (Raymond, Bawa Dabari, 2016). This study focuses on importance of training and development programs in the organization that shall improve the overall performance of the organization and increase customer loyalty. To analyse the major reasons behind the need of training and development program at Wesfarmers To understand the importance of training and development programs in an organization To evaluate the various means of training and development programs in an organization to improve organizational performance (Nischithaa Rao, 2014) To recommend training and development programs that shall help to improve the organizational performance Research methodology The complete research shall be carried on step by step. The research will be based on both primary and secondary data available from various sources. These steps can be discussed here: Research philosophy: Positivism research philosophy shall be used as the research philosophy. By this means, a positive perception can be developed related to the topic of discussion (Mackey Gass, 2015). Interpretivism is based on human perception and thus, it might vary from person to person and thus, it will be avoided. Research approach: Deductive research approach can be used. Focus shall be made on the collection of relevant data from both primary and secondary sources (Panneerselvam, 2014). The inductive approach shall be avoided because this process encourages developing of new theories, that might not be possible. Research design: Exploratory research design shall be used that will help to evaluate the relationship between the variables of the research study (Flick, 2015). Explanatory research design shall not be used because the topic of research study is clear and evident. Data collection method: The secondary data can be collected by both online and offline means. Various books and journal articles can be used to get information about the topic (Jehanzeb Bashir, 2013). Primary data can be collected by the means of interviewing experts or managers of the organization. In addition to this, a survey can be carried on by the means of survey (Taylor, Bogdan DeVault, 2015). Online survey technique can be used. Research strategy: The strategy shall include creating a questionnaire for the survey as well as for the interview purpose. Interview can be done via telephonic conversation or by the means of face to face interview (Frost, 2014). Sampling technique: Both probability and non-probability sampling technique shall be used for the purpose of collecting data. However, focus has to be made on targeting the employees of the organization who already have experience in their work (Kulkarni, 2013). Data analysis technique: The data collected from the survey can be converted into numerical data and using statistical measures, evaluation can be made. For the quantitative data, the interview transcript can be converted to themes and hence, thematic analysis can be done. Time table: Principal Activities Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Research topic selection scope analysis Identification of the sources for secondary data Literature Review Description of Research Methodology Preparation of survey questions Collection of primary data Data analysis Comparison of findings Conclusion and recommendation Final submission Table: Time horizon for research (Source: As created by the author) References: Flick, U. (2015).Introducing research methodology: A beginner's guide to doing a research project. Sage. Frost, S. (2014). The importance of training development in the workplace. Jehanzeb, K., Bashir, N. A. (2013). Training and development program and its benefits to employee and organization: A conceptual study.Training and Development,5(2). Kulkarni, P. P. (2013). A literature review on training development and quality of work life.Researchers World,4(2), 136. Legget, A. (2017) Retailers increasing brand value on the cheap Retrieved from: https://www.intelligentinvestor.com.au/retailers-increasing-brand-value-on-the-cheap-1845841 [Accessed on: 24-3-2017] Mackey, A., Gass, S. M. (2015).Second language research: Methodology and design. Routledge. Nischithaa, P., Rao, M. L. N. (2014). The Importance of Training and Development Programmes in Hotel Industry.International Journal of Business and Administration Research Review,1(5), 2348-0653. Panneerselvam, R. (2014).Research methodology. PHI Learning Pvt. Ltd. Raymond, M. K., Bawa, A. B., Dabari, I. J. (2016). Utilization of training fund for staff development in adamawa state local government service commission.European Journal of Training and Development Studies,3(4), 1-16. Taylor, S. J., Bogdan, R., DeVault, M. (2015).Introduction to qualitative research methods: A guidebook and resource. John Wiley Sons.